WHO WE ARE

Betel Home was born from the dream of two young entrepreneurs, Mariah and Natália. Each has roots in the agricultural sector of Ibitinga, a city known as the national capital of embroidery. Inspired by the tradition of their origins and the strength of the Brazilian agricultural sector, they decided to take Ibitinga embroidery to the international stage while focusing on country and agricultural themes. The horse, a symbol of unity and connection between people and cultures, is the central figure in their creations, representing values such as family, respect and nobility.

With a solid education, Mariah is a specialist in Political Science and International Relations, while Natália has a degree in Veterinary Medicine. United by a vision of the future, they founded Home Betel. As an arm of Agro Betel – one of the largest Brazilian exporters of live animals and agricultural inputs – they look to conquer new markets and expand the cultural and artisanal wealth of Ibitinga to the world.

Established in Florida, USA, Home Betel’s purpose is to connect the international public to the authentic Brazilian agricultural lifestyle. We supply exclusive products that combine tradition, elegance and a global vision.

MISSION:

To bring the authenticity and tradition of Brazilian embroidery to the world, connecting cultures and valuing the agricultural lifestyle through high-quality products, inspired by the passion for the countryside and the strength of the horse as a symbol of unity.

VISION:

To be a global reference in country decoration and lifestyle, expanding the reach of Ibitinga embroidery with unique designs that celebrate the agricultural universe, respecting our roots and inspiring authentic connections in every detail.

VALUES:

– Tradition: We respect and value our roots in embroidery and Brazilian agriculture.

– Excellence: We prioritize quality in each product, ensuring that our essence and passion for the countryside are present in each piece.

– Innovation: We constantly seek to expand our horizons, combining tradition with new ideas to bring the best of agriculture to the international market.

– Connection: We believe in the ability of horses and the countryside to unite people, promoting interaction between cultures and lifestyles.

– Sustainability: We value responsible practices that respect the environment, artisanal work and human relationships.